Archive for the ‘Smart Web Design’ Category

Social Media Optimization(Merging of the Traditional Media, SEM and Social Marketing) “Social Media Optimization (SMO) is the collaboration of social media activity with the intent of attracting unique visitors to website content.” Social media sites are among the most popular places to visit online. From social networks like Facebook, Orkut and Twitter, to social bookmarking sites like Delicious, there are many ways a marketer can learn to participate in meaningful ways.

You should begin Social Media Optimization by first identifying your goals, and determining which social sites will help you to best meet those goals. In most cases, regardless of what your goals may be, you would be well advised to center your social media presence in the most popular social sites, such as Facebook, Twitter and LinkedIn. The Social media optimization is a strategy for those organizations that care more about their online businesses and web presence. There are a lot of introductions to social media for personal branding and career advancement, but there is a market gap when it comes to learning how to leverage social media in organizations.

With the rise of social networks a new marketing medium has emerged: one that requires trust, rewards value and thrives on word-of-mouth. From blogging to video-sharing, Flickr to Twitter, social media marketing is delivering impressive returns. The social media has been promising on advertising and marketing through out all corners of the internet. It has been one of the most effective ways to take out your products or services in every corners of the world. There’s a saying “that’s internet”, this is where you can discover almost everything. Rumors, news, celebrities, politics and technology come together. Mainly the way of spreading is viral, where with a single click can take it to millions of eyes around the world, where it will passed from one viewer to another.

Devote a set amount of time each day to actively working at your social marketing and optimization efforts, and see what a difference it will make to your eCommerce website.

The Implications

To recap, Social Media is not digital paper. It is not just a bunch of noise. It is amulti-functional two-way communication system made up of millions of Intelligent Users.

So what does this mean for you?

To the Intelligent Users

You’re not just a statistic. Here are some things you can do to humanize your experience.

  1. It’s an investment. The more you put into social media sites, the more you get back. Your experience is based on your willingness to experience. So put something in. Who knows what you’ll get in return?
  2. Interact – Don’t be afraid of change. Go with your first instincts when using new products. Try it for yourself before you pass judgment.
  3. Give feedback whenever developers ask! In fact, give it when no one asks. Positive feedback is always welcome, but don’t be afraid to give constructive criticism, too. It could make the product, perhaps even the whole industry, better.

To Developers

You are the innovators (or, as Nietzsche named his new philosophers, the attempters). But don’t forget that you’re making a product for the users.

  1. Listen to your users. Your users don’t know as much as you do, but their feedback is important, especially the negative feedback. Be patient. Remember that you’re there to help them, not scare them off with your intimidating technological prowess.
  2. Try new things. New ideas brought us here, and new ideas will lead us to the future. Although you must be attentive to your users, don’t be afraid when they protest new ideas. People are naturally averse to change. Facebook users protested the changes many times, but Facebook kept moving forward, and overall their changes have been an improvement on the experience.
  3. Don’t be afraid of failure and most importantly, learn to recognize it. Remember, it doesn’t matter how many times you get knocked down, what counts is how many times you get back up.

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Many local businesses struggle to find ways to promote themselves, get links, rank in search engines, and ultimately drive traffic to their websites. Most small businesses also have limited budgets making the task more difficult. Many small business owners wonder – do I need a brand? They may say “I’m not huge and don’t have that many clients, so I don’t need one.” But every business should have a brand, even if you are a one person company. Why? In order for consumers to make a purchase, they need to feel an emotional trust in your product or service. “Your brand can be your business’ most important asset. A strong brand can make any business stand out from the crowd.

Online local business branding sites are providing such an open space market where you can find/buy the products with less efforts and time. Associating your business or brand with local activities is a great way to show the community that you care about them and that they should care about you as well. “Websites are becoming increasingly important for many businesses to reach new customers and keep existing ones. Therefore, having a brand that works online is essential. Potential customers make emotional buying decisions based on website design and imagery. Larger companies will have specific brand guidelines that their web designers will need to incorporate, which dictate style, colors and fonts, and how and where the logo can be positioned. And Small businesses will often need to start developing their brand from scratch, including designing a logo. “A professional is needed to do that and make certain you are safe from any confusion of an already existing brand. How to become branded is what we do. We look forward to hearing from you.

Few important guidelines that many high-converting local business websites follow:

  1. Make it clear that you operate in your local area so that local visitors know they’ve come to the right place. Referring to your location within your website content may also help to boost your ranking in search engines.
  2. Your website content should take the form of a sales letter designed to generate an action (i.e. an enquiry) from your visitors. A good phrase to start with is, “Are you looking for a [what you do] in [your location]?” E.g. are you looking for a personal trainer in Perth? Then go on to explain the benefits of doing business with you.
  3. Bear in mind that when people search online, they’re probably comparing 3 or more websites just like yours. So be sure to explain how you’re different and give plenty of reasons why customers should choose you and not your competitors.
  4. Provide a clear “call to action”, or instruction about what to do next. e.g. “Fill in the form below for a same-day response.” Our results show that most website enquiries come via an online contact form as opposed to the telephone, so make sure your contact form is easy to find and use.
  5. Just like in a Yellow Pages ad, do everything you can to enhance and communicate the credibility of your business Online.

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Social networks are designed for information to quickly move from member to member, so campaigns that lean on these capabilities perform to their best. Social Networking can be an effective part of any marketing program, but it must be used correctly. First and foremost, any marketing campaign or activity should match with a business objective, regardless of the tools being used.
Members in social networks like to communicate with each other, or self-express.  Give people time to understand personal details and become friends. As with a face to face networking event, not everyone will be a connection, nor will everyone wish to do business. Over time, as people read posts and learn more, they will be attracted to the business or person posting and seek to do business together. And in the long run, that leads to more profitable, long lasting, and better business contacts.

Social Networks have become very attractive these days as consumers are connecting with other consumers and the trust factor tends to be higher. As a result, campaigns should satisfy these needs with the appropriate tools. Marketing campaigns on social networks, those that are promoted from other locations such as (corporate websites, email newsletter, blogs, podcasts) outside of the social network have a great chance for success.

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The importance of online local business branding is discernible in everyday marketing. In the world where global branding seems to run the industries, smart local branding is the only real way for a small business to stand out amongst the large corporations. Surveys suggest that local businesses have an advantage over the global brands in their own local area. So why not try to gain  a solid local brand recognition? Being observed  and visualized is the key to a successful business and our local branding will help to be seen among a crowd of competitors. To be branded is a very difficult task despite these bullet points are extremely important in the branding process along with scoring well and name recognition in your geographically targeted area. How to get branded… Creating a brand is like scientist working on ones DNA. Your target audience must be brought about to fit your brand. Choose a name that determines your business brand.List all your offerings that truly brand your company as different entity and seperates it from its competitors.

Knowing your audience:-Who is your target market? What do they do for a survival? What do they read or look? What is their personality? These answers will help you figure out what your brand personality is and in turn how they like to be marketed to.

Knowing your competition:-How do you differentiate from the competition? What makes your product or service better? Why should a customer choose you over your competitor? The answer to these question, should lead you in the correct direction of how you should promote yourself.

Providing value & Vision:-Create a company mission statement that describes your future goals and values. If you wrote a business plan, you can pull the mission statement from there. If you have not written one, now is the time. A brand must provide a practical value in order to be trusted. Every piece of marketing collateral should follow it, as well as all employees.

Create Credibility:-Have client testimonials. Are you a start-up? Partner with a known company that has the same target market. This will help create trust from the customer. Look professional – have all of your collateral online and in print match. Be a guest writer on other blogs and publications to position you as the authority.

Being Consistent:-Use the same logo, color palette, fonts and images in all online and print promotion. If you are flipping through your local business journal, does your ad match all of your other branding? If you hand your business card to someone at a networking event, does it match your other materials? Does your website match your business card? Consistency over time creates trust.

Logo & Name:-While having a great logo & name is only one part of a brand, it will be the one item that repeats itself the most. Does it send out the message you want? Does it appeal to your target audience? Is the name easy to remember? Does it stand out from your competitor?

Have great customer service:-Return every phone call, email and social media message. Make sure all of your employees are promoting you properly. One rude person can lead to many lost customers. Remember people are quick to tell friends about a bad customer service experience, so one lost customer can lead to many. Business is in its essence are about relationships and you always wanted to encourage building them no matter the form of communication.

Use social media:-Where else can you interact with your current and potential customers daily? Social media is all about building trust online. Make sure your blogs and messages are directly related to your goals and keywords.

Monitoring your brand: – Set up keyword alerts to monitor what people are saying about your brand. How? Sign up with Google Alerts. It works like this – If someone writes your company name anywhere online, you will receive an email. Anytime some types “Your Company Name”, it will alert you. Pretty cool! Respond appropriately to each. If someone is having an issue, try to correct it immediately.

Over time, with continued product use, customers eventually begin to appreciate and even trust particular brands over another, even if there is no reason not to trust a different brand. This type of loyalty is beneficial to brands because it means that customers no longer need to be convinced of the benefits of a company’s products, they are already aware of the quality and functional use of your product or service.

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Branding of the website online should always be an ultimate business goal. As the Search Engine evolves so do the patterns and behaviors that users apply when looking for what they need when searching on a search engine. The days of just growing the business online from having rankings are soon going to be over. Who will survive? The websites that have treated themselves as business entity and not just like website. Search Engine Optimization and the online branding for the business goes hand and hand and are a state of mind. If you do not believe in them, they might not work to their full potential. It is important to understand that Search Engine Optimization is the process of efficiency which When done correctly allows everything to work in its most optimal state. Treating website like an online business will allow you to open your mind and push the envelope on delivering the new targeted traffic. I think when people look at it just as a website they find themselves just trying to find the new secret method on how to bring visitors to find it online. There is no secret method when it comes to marketing an online Business. Your website is a business and should always be treated like a business. Every website needs a strong branding approach in order to survive.

Many local businesses struggle to find the ways to promote themselves, get links, rank in search engines, and ultimately drive traffic to their websites. Most small businesses also have limited budgets making the task more difficult for them. Many small business owners wonder – do they need a brand? They might feel that they are not that huge or they may not have that many clients, so they think that they do not need any brand. Every Business should have a brand, why? So as for consumers to make a purchase, they need to feel some emotional trust in your product or service. “Your brand can be your business’ more importantly an asset. A strong brand can make any business stand up front from the crowd. Every time a customer/visitor comes into contact with your business, your brand image will create an impression on them.

In order to create a successful online business brand, you can work with the designers on everything from the look and feel of your website to the designing of your stationery. Your brand should project an effective, consistent and distinctive image of your online business.

A web design company can also help your business by:

  • Moving up your brand onto the internet, ensuring that the values and the identity of your business are clear and well presented online.
  • Writing or rewriting the content on your website so as to attract and engage the clients/visitors and display your brands.
  • Working on your online business identity and the brand.

This information will place your site so that the readers know where you are coming from. You need to create an effective online presence and manage your online branding.

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