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Archive for the ‘Social Media Marketing’ Category

Social Media Optimization(Merging of the Traditional Media, SEM and Social Marketing) “Social Media Optimization (SMO) is the collaboration of social media activity with the intent of attracting unique visitors to website content.” Social media sites are among the most popular places to visit online. From social networks like Facebook, Orkut and Twitter, to social bookmarking sites like Delicious, there are many ways a marketer can learn to participate in meaningful ways.

You should begin Social Media Optimization by first identifying your goals, and determining which social sites will help you to best meet those goals. In most cases, regardless of what your goals may be, you would be well advised to center your social media presence in the most popular social sites, such as Facebook, Twitter and LinkedIn. The Social media optimization is a strategy for those organizations that care more about their online businesses and web presence. There are a lot of introductions to social media for personal branding and career advancement, but there is a market gap when it comes to learning how to leverage social media in organizations.

With the rise of social networks a new marketing medium has emerged: one that requires trust, rewards value and thrives on word-of-mouth. From blogging to video-sharing, Flickr to Twitter, social media marketing is delivering impressive returns. The social media has been promising on advertising and marketing through out all corners of the internet. It has been one of the most effective ways to take out your products or services in every corners of the world. There’s a saying “that’s internet”, this is where you can discover almost everything. Rumors, news, celebrities, politics and technology come together. Mainly the way of spreading is viral, where with a single click can take it to millions of eyes around the world, where it will passed from one viewer to another.

Devote a set amount of time each day to actively working at your social marketing and optimization efforts, and see what a difference it will make to your eCommerce website.

The Implications

To recap, Social Media is not digital paper. It is not just a bunch of noise. It is amulti-functional two-way communication system made up of millions of Intelligent Users.

So what does this mean for you?

To the Intelligent Users

You’re not just a statistic. Here are some things you can do to humanize your experience.

  1. It’s an investment. The more you put into social media sites, the more you get back. Your experience is based on your willingness to experience. So put something in. Who knows what you’ll get in return?
  2. Interact – Don’t be afraid of change. Go with your first instincts when using new products. Try it for yourself before you pass judgment.
  3. Give feedback whenever developers ask! In fact, give it when no one asks. Positive feedback is always welcome, but don’t be afraid to give constructive criticism, too. It could make the product, perhaps even the whole industry, better.

To Developers

You are the innovators (or, as Nietzsche named his new philosophers, the attempters). But don’t forget that you’re making a product for the users.

  1. Listen to your users. Your users don’t know as much as you do, but their feedback is important, especially the negative feedback. Be patient. Remember that you’re there to help them, not scare them off with your intimidating technological prowess.
  2. Try new things. New ideas brought us here, and new ideas will lead us to the future. Although you must be attentive to your users, don’t be afraid when they protest new ideas. People are naturally averse to change. Facebook users protested the changes many times, but Facebook kept moving forward, and overall their changes have been an improvement on the experience.
  3. Don’t be afraid of failure and most importantly, learn to recognize it. Remember, it doesn’t matter how many times you get knocked down, what counts is how many times you get back up.

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Social networks are designed for information to quickly move from member to member, so campaigns that lean on these capabilities perform to their best. Social Networking can be an effective part of any marketing program, but it must be used correctly. First and foremost, any marketing campaign or activity should match with a business objective, regardless of the tools being used.
Members in social networks like to communicate with each other, or self-express.  Give people time to understand personal details and become friends. As with a face to face networking event, not everyone will be a connection, nor will everyone wish to do business. Over time, as people read posts and learn more, they will be attracted to the business or person posting and seek to do business together. And in the long run, that leads to more profitable, long lasting, and better business contacts.

Social Networks have become very attractive these days as consumers are connecting with other consumers and the trust factor tends to be higher. As a result, campaigns should satisfy these needs with the appropriate tools. Marketing campaigns on social networks, those that are promoted from other locations such as (corporate websites, email newsletter, blogs, podcasts) outside of the social network have a great chance for success.

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